Our Approach

It is difficult to ignore the complex harmony of nature. Incomprehensible diversity in a coexisting balance of give and take. Inspired by this dance of life we are committed to helping people enjoy the outdoors through a minimalist approach.

Before starting Backpacker’s Brand in 2017 Matt Chenot took the form of a student at Brooks Institute, hitch-hiker in New Zealand, English teacher in South Korea and commercial photographer for Tuft & Needle. Inspired by the infinite possibilities of life he is currently in the school of entrepreneurship and trail running.

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